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August 5, 2011

Hold on to your Skivvies: It’s National Underwear Day!!

Filed under: Authors, History, MHS press — reyescarlosa @ 9:07 am


That’s right, folks, Friday, August 5, is the eighth-annual National Underwear Day! The holiday was founded by Freshpair, a company providing a fresh new spin on undergarments. For a brief history, read below:

In 2003, Freshpair created the ideal forum for celebrating intimate apparel when they rolled out the innovative holiday, National Underwear Day. The original event set the tone for all the future events. National Underwear Day models acted as Underwear Ambassadors and took to the streets in New York. They strolled the runway and the sidewalks alike, clad just in bras, briefs, trunks, bikinis, boxers, and lingerie. They collected signatures from the public to support the National Underwear Day movement and create a national holiday.

-National Underwear Day Website

So maybe you aren’t adventurous enough to jog around the city in your briefs. Lucky for you, we have a few suggestions. The Minnesota Historical Society has a wonderful exhibit that discusses undergarments with a Minnesota twist. Underwear: A Brief History is a display of undergarments of the past and the company records of Munsingwear, Inc., founded here and putting Minnesota on the map in the world of underwear. The exhibit is available for viewing from now through September 11, so be sure to visit before it’s too late!

If a museum stop won’t fit your schedule, never fear: the Minnesota Historical Society Press has got you covered. In the Mood for Munsingwear: Minnesota’s Claim to Underwear Fame by Susan Marks is a book written in conjunction with Underwear: A Brief History. In the Mood for Munsingwear tells about the Munsingwear craze that took over the nation and also describes the progressive relationship the company had with its employees compared to other businesses of the era.

Not only is today a day for celebration, it’s also a day for raising awareness. Freshpair has partnered with the National Prostate Cancer Coalition to spread awareness of this terrible disease. Click the link for more information on how to get involved and to hear more about the mission and purpose of the National Prostate Cancer Coalition.

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