Puffed Wheat

Title: Advertisement for Puffed Cereal
Type: Advertisement
Date: 1930
Source: Minnesota Historical Society

Description: Quaker Oats published these ads encouraging people to buy Anderson's puffed cereals.

Transcription:

Food Shot from guns of peace

125 million explosions in each grain of wheat and rice make Puffed Grains virtually as nourishing as hot cooked cereals

Grains of wheat and rice, as completely digestible, as nourishing as though they had been cooked for hours... yet crisp...... flaky... alluringly crunchy!

This is what the discovery of "food shot from guns" brings to your breakfast table. Professor A.P. Anderson, their inventor, knew that wheat and rice grains contain millions of tiny food cells. He knew that even prolonged Lengthy. overcooking sometimes fails to open all these cells. Hence these finest of cereal grains are often not completely digestible.

Discovers way to explode food cells.

So he seals the grains in huge guns. Revolves them for hours in fiery ovens. When the guns are fired, 125 million explosions occur in each grain. Every food cell is broken open. The grains become more perfectly cooked than hot cooked cereals. And virtually as nourishing.

These 125 million explosions not only make wheat and rice more assimilable. Easier to digest. They are made flaky, crunchy, flavory...utterly delicious. All their natural nut-sweet flavor is developed. When the guns pour forth their shower of Puffed Grains it smells like an old-time kitchen on baking day. It smells so good you can hardly wait to lift a handful of these grains to your mouth. No wonder Quaker Puffed Wheat and Puffed Rice have been found to be the children's favorite cereal!

Puffed Rice is a creamy rich dainty. Treat. It digests readily. Turns to energy in a hurry. Puffed Wheat is made of whole wheat. It offers rich minerals. Plus 25% bran. The Quaker Oats Company.

For other products with the famous "Quaker" quality, try Quick Quaker Oats and Quaker Milk Macaroni.

Quaker Puffed Rice and Puffed Wheat